Indianapolis Motor Speedway, LLC

U.S. States Supplemental Privacy Notice

Effective Date: 04/09/2025

Last Reviewed on: 04/09/2025

Introduction

This Supplemental Privacy Notice (the “Notice”) supplements the information contained in the Indianapolis Motor Speedway, LLC’s (collectively, “IMS, “us”, “we”, or “our”) Privacy Policy (https://www.indianapolismotorspeedway.com/legal/privacy-policy). Certain U.S. states (each a “State”) have enacted consumer privacy laws that afford their residents certain additional rights and require additional disclosures on the part of businesses that process personal information of such residents. This Notice applies solely to visitors, users, and others who reside in those States (hereinafter “consumers” or “you”). We adopt this Notice to comply with those States’ privacy laws insofar as they apply to IMS, require the disclosures herein, and afford you certain privacy-related rights (the “Applicable State Law”). Terms defined in the Applicable State Law shall have the same meaning when used in this Notice, unless this Notice explicitly alters or provides an alternative definition. If you reside in California, please see the Privacy Notice for California Residents for more information.

States may not have identical or even similar privacy laws. This means that in your State, Applicable State Law may not afford you certain rights or require that we make additional disclosures to you. To the extent your State does not afford you certain privacy-related rights, or require us to make additional disclosures to you, or otherwise does not apply, the respective provisions in this Notice shall not apply to you. For example, Applicable State Law may not apply to personal data (defined below) we collect from employees, alternative workforce members, or job applicants.

This Notice may also be referenced within certain websites (each a “Website”) or a mobile application (each, an “App”), in which case, such Website or App shall be considered part of our “Services.”

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual, consumer or household (“personal information,” or sometimes referred to as “personal data” herein).

Personal information does not include:

• Publicly available information from government records.
• Deidentified or aggregated consumer information.
• Information excluded from the Applicable State Law’s scope, like:
  • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA);
  • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA), and the Driver’s Privacy Protection Act of 1994.

In particular, we have collected the following categories of personal information from our consumers within the last twelve (12) months:

Category	Example	Purpose
A.   Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
B.    Personal information categories listed here.	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
C.    Protected classification characteristics under state or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided.
D.   Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
E.    Biometric information.	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided. To improve driver, team and spectator safety and health.
F.    Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided.
G.   Geolocation data.	Physical location or movements.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided. To improve driver, team and spectator safety and health.
H.     Professional or employment-related information.	Current or past job history or performance evaluations.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
I.     Sensory Data	Audio, electronic, visual, thermal, olfactory, or similar information	To fulfill or meet the reason for which the information is provided. To record driver and team data and during track activity for historical use and broadcast needs. To improve driver, team and spectator safety and health.
J.       Inferences drawn from other personal information	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	To fulfill or meet the reason for which the information is provided. To provide you with information, products or services and/or to improve the information, products or services provided. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.

We obtain the above categories of personal information from the following categories of sources:

1. Directly from you when you provide it to us. This includes information you provide by filling in forms on our Website or on our App or through the use of any of our services, such as information provided at the time of registering to use our Website or App, posting material on the Website or App, or requesting further services on the Website or App or through any of our other services.

2. Automatically as you navigate through our services. Information collected automatically may include usage information as described above, and we also may use these technologies to collect information about your online activities over time and across third-party websites or other online services.

3. From third parties, such as our trusted business partners. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

For more information about these sources, please visit https://www.indianapolismotorspeedway.com/legal/privacy-policy.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

• To fulfill or meet the reason you provided the information.
• To provide you with information, products or services and/or to improve the information, products or services provided.
• To provide, support, personalize, and develop our Website, Apps, products, and services.
• To create, maintain, customize, and secure your account with us.
• To process your requests, purchases, transactions, and payments and prevent transactional fraud.
• To personalize your experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, Apps, our other services, third-party sites, and via email or text message (with your consent, where required by law).
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
• As described to you when collecting your personal information or as otherwise set forth in the Applicable State Law.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

To view all of the ways in which we use or disclose personal information, visit https://www.indianapolismotorspeedway.com/legal/privacy-policy.

Sharing Personal Information

We may disclose and/or sell your personal information to our trusted third party business partners and service providers for a business purpose. For example, we sometimes share your personal information with our marketing service providers, who help us create targeted advertisements for products and services that may interest you.

1. Disclosures of Personal Information. Please see the table above for a description of the categories of personal information for a business purpose that we may have disclosed to service providers in the preceding 12 months.

2. Sales of Personal Information. In the preceding twelve (12) months, we have not sold personal information for a business purpose.

We may share information with third parties for the purpose of cross-context behavioral advertising. For opt-out options, please see the Your Rights and Choices section below.

Data Retention

We will retain your personal information in accordance with applicable law. The data storage period may vary with scenario, product, and service. The standards we use to determine the retention period are as follows:

• The time required to retain personal data to fulfill business purposes, including providing products/services
• Maintaining corresponding transaction/business records
• Handling possible queries or complaints and locating problems
• Whether the user agrees to longer retention period
• Whether the law, contract, or other equivalencies have special requirements for data retention.

Your Rights and Choices

The Applicable State Law provides State residents with specific rights regarding their personal information. This section describes your Applicable State Law rights and explains how to exercise those rights.

1. Right to Limit Use and Disclosure of Sensitive Personal Information

The only sensitive personal information we affirmatively collect from you is necessary to perform the services or provide the goods or services you requested. We may also periodically receive unsolicited information from you that includes sensitive personal information; we make no further use or disclosure of that unsolicited sensitive personal information. If you have questions about sensitive personal information, please see Exercising Your Rights to contact us.

2. Right to Opt-Out of Personal Information Sharing

You will be opted in by default to the sharing of personal information as defined under the Applicable State Law. You can opt out of the sharing of personal information at any time by clicking on Manage My Data Sharing Preferences. You can also manage your Email Preferences by clicking Here. Please note, we do not track users across devices , so you will have to opt-out from each device where you access our website or services. You have the right to opt-out of the sharing of your personal information. “Share” may be defined under the Applicable State Law to include the transfer of personal information to third parties for cross-context behavioral advertising purposes. Like many websites, we use commonly used and routine cookies, pixels, and similar technology, and we Share certain information, to certain third-party advertisers in order to improve your user experience and to optimize our marketing activities. You have the right to direct us not to Share or use your personal information for cross-context behavioral advertising purposes. Please note that you may still receive generalized ads after opting out of targeted advertising.

3. Access to Specific Information and Data Portability Rights.

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see “Exercising Your Rights” section), we will disclose to you:

• The categories of personal information we collected about you;
• The categories of sources for the personal information we collected about you;
• Our business or commercial purpose for collecting or selling that personal information;
• The categories of third parties with whom we share that personal information;
• The specific pieces of personal information we collected about you (also called a data portability request);
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  • Sales, identifying the personal information categories that each category of recipient purchased; and
  • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

4. Right to Correct/Rectify Personal Information

You have the right to rectify (correct, update, or modify) the personal information we collect about you. After making such a request, we will take commercially reasonable efforts to correct inaccurate personal information within the timeliness requirements set forth under Applicable State Laws. In any case, we will work to correct such information within the time period required by applicable law. In the event an extension is needed, we may take an additional period of time allowed by law, when reasonably necessary. In this case, we will provide you a notice of extension within the time period required by law.

5. Deletion Request Rights.

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see ”Exercising Your Rights” section), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the State laws.
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

6. Right to Opt-out of Targeted Advertising. You may have the right to opt out of processing of your personal data for purposes of targeted advertising based on your activity across non-affiliated websites, applications, and online services. Like many websites, we use cookies, pixels, and similar technology, and we share certain information, such as your IP address or device identifiers, to certain third-party advertisers to improve your user experience and to optimize our marketing activities. Please note that you may still receive generalized ads after opting out of targeted advertising and we may still personalize your experience based on your activity.

7. Right to Opt out of Profiling. Certain State users have the right to opt-out of “profiling.” This right applies to the automated processing of personal data that is utilized to render decisions that have a legal or similarly-significant effect on the user. Examples of such decisions include those related to credit and access to fundamental goods and services. We will disclose to you whenever we engage in such activity.

8. Right to Limit the Use of Sensitive Personal Information. To the extent your sensitive personal information is used to infer characteristics about you, you have the right to direct us to stop such processing of your sensitive personal information for such purposes. IMS does not use your sensitive personal information to infer characteristics about you.

9. Right Against Discrimination. You have the right not to be discriminated against for exercising any of the rights described in this section. IMS will not discriminate against you for exercising or requesting to exercise your privacy rights noted above.

10. Exercising Your Rights.

To exercise the rights described above, please submit a verifiable consumer request to us by either:

• Calling us at 800-822-4639.
• Emailing us at IMSPrivacy@brickyard.com

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include:
  • your name, email address, and street address (including city, state and zip code)
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

11. Response Timing and Format.

We endeavor to respond to a verifiable consumer request within the time period required by law. If we require more time, we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, or, if you have an account with us, we may deliver our written response to that account.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, such as via the email address that you provided or certified mail if requested.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your Applicable State Law rights. Unless permitted by the Applicable State Law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the Applicable State Law that can result in different prices, rates, or quality levels. Any Applicable State Law-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

We currently do not provide any financial incentives.

Changes to Our Notice

We reserve the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this notice, the ways in which we collect and use your information described below (and in the Privacy Policy), your choices and rights regarding such use, or wish to exercise your rights under State law, please do not hesitate to contact us at:

Phone: 800-822-4639

Email: IMSPrivacy@brickyard.com

Postal Address:
Indianapolis Motor Speedway
Attn: Privacy Representative
4790 W. 16th Street
Indianapolis, Indiana 46222